"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e150?
E150 is the European food additive code for caramel color, a widely used brown coloring agent. It is manufactured through the controlled heating of edible carbohydrates derived from plant sources such as maize, wheat, or sugar beets. Depending on the specific processing class, manufacturers heat these sugars alone or in combination with food-grade acids, alkalis, or chemical compounds containing ammonia or sulfites. E150 appears in a broad range of foods and beverages, including colas, vinegars, soy sauces, dark beers, gravies, baked goods, and confectionery.
This ingredient is considered vegan because its starting materials and chemical reagents are entirely of plant, mineral, or synthetic origin. Animal derivatives are not used at any point in the synthesis or refinement of caramel color. Because no animal sources or animal-derived processing aids are involved in its production, E150 is suitable for individuals following a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.