"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e470b?
E470b is the food additive code for magnesium salts of fatty acids, used primarily as an emulsifier, release agent, and anti-caking agent. It is produced by combining magnesium with various long-chain fatty acids. This additive frequently appears in dietary supplements, compressed candies, baking mixes, and chewing gums to improve texture and keep powdered ingredients from clumping together during processing.
This ingredient is categorized as possibly vegan because the fatty acids required for its production can be sourced from either plants or animals. Plant-derived versions usually utilize vegetable oils such as palm, coconut, or soybean oil. Alternatively, the fatty acids can be extracted from animal fats, such as rendered tallow obtained from cattle or pigs.
Food labels rarely disclose whether the underlying fatty acids are of vegetable or animal origin. To determine if a product containing E470b is suitable for vegans, consumers must rely on an official vegan certification on the packaging or contact the manufacturer directly to verify the exact source of the raw materials.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.