"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is euterpe oleracea?
Euterpe oleracea is the Latin scientific name for the açaí palm, a species of palm tree native to Central and South America cultivated for its small, dark purple fruit commonly known as açaí. The ingredient is derived directly from the berries of the plant. To produce it, harvesters collect the fresh fruit and process it through soaking, pressing, or drying into purees, juices, frozen pulps, or concentrated powders. It frequently appears on ingredient labels for smoothie packs, frozen breakfast bowls, functional beverages, fruit snacks, and dietary supplements, as well as topical cosmetic formulations such as moisturizers.
Euterpe oleracea is classified as vegan because it is entirely of plant origin. The cultivation, harvesting, and physical processing of the fruit do not require animal-derived substances, animal tissues, or processing aids derived from animals. Because the ingredient consists exclusively of botanical matter sourced from the palm, it presents no risk of animal contamination and is suitable for vegans.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: