"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is hidroksipropilmetil celuloza?
Hidroksipropilmetil celuloza, also known as HPMC, is a versatile food ingredient derived from cellulose. It is widely used in the food industry as a thickener, emulsifier, and stabilizer due to its exceptional water retention properties. As a non-toxic and odorless compound, HPMC is an ideal substitute for animal-derived gelatin in vegan and vegetarian food products. Its ability to enhance texture and moisture content, while maintaining product quality and stability, makes it a popular choice for desserts, sauces, dressings, and many other food items.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.