Is norbixina vegan?
Norbixina is a vegan food ingredient.
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"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is norbixina?
Norbixin is a natural food coloring pigment derived from the seeds of annatto, a tropical shrub. It imparts yellow to reddish-orange hues and can be used in dairy products, baked goods, beverages, and processed foods. Norbixin has been used as a traditional medicine and has potential antioxidant and anti-inflammatory properties. It is also considered safe for consumption with no known adverse effects. Its versatility and natural origin make it a popular choice among food manufacturers for enhancing the color and appeal of their products.
How to quickly find the source of ingredients like norbixina?
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It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
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