"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is plush?
When it comes to describing a food ingredient as "plush," it's hard not to imagine something that is soft, luxurious, and almost indulgent. Plush foods might evoke images of rich and velvety textures that melt in your mouth, leaving behind a satisfying feeling of comfort and indulgence. Perhaps it's a luscious cream sauce, a decadent chocolate mousse, or a sumptuous red wine reduction that's been simmering for hours. Whatever form it takes, the "plush" quality of a food ingredient is all about its ability to provide a truly indulgent sensory experience, one that satisfies both your taste buds and your desire for something truly luxurious.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.