"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is anthocyanes e163?
Anthocyanes E163 is the French name for anthocyanins, which is a group of natural plant pigments categorized under the European food additive number E163. These water-soluble compounds give many plants their natural red, purple, and blue colors. In commercial food production, E163 is extracted directly from edible plant sources, most notably red grape skins, blackcurrants, elderberries, red cabbage, and purple carrots, using standard mechanical pressing, aqueous extraction, or solvent extraction methods.
Food manufacturers add anthocyanes E163 to provide natural coloring to a wide range of retail goods, including fruit preparations, soft drinks, candies, jams, jellies, yogurt alternatives, and baked desserts. Anthocyanes E163 is classified as vegan because it is derived entirely from botanical sources. Neither animal tissues, animal by-products, nor animal-derived processing aids are utilized during its harvesting, extraction, or purification processes.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.