"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is bixina?
Bixina is a natural food colorant derived from the seeds of the annatto tree. It has a vibrant reddish-orange hue and is commonly used in many Latin American and Caribbean cuisines as well as in processed foods such as cheese, butter, and snacks. Bixina is known for its excellent light and heat stability, making it an ideal option for products that undergo high-temperature processing. Besides its culinary applications, bixina is also used in cosmetics and pharmaceuticals due to its antioxidant and anti-inflammatory properties. This versatile ingredient has gained popularity in recent years as consumers seek out natural alternatives to synthetic food dyes.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients:
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