"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e122 azorubin?
E122 azorubin is an E-number identifying the synthetic red food dye commonly known as azorubine or carmoisine. It is produced through chemical organic synthesis, typically utilizing coal tar derivatives or petroleum-based hydrocarbons as starting materials. Manufacturers add this additive to give a distinctive red, maroon, or purple shade to various processed items. It frequently appears on labels for confectionery, soft drinks, fruit-flavored snacks, packaged baked goods, dessert powders, jams, and condiments.
This ingredient is classified as vegan because it is purely synthetic and contains no animal-derived substances. Unlike certain other red food colorings, such as cochineal or carmine (E120), which are extracted from crushed scale insects, azorubine requires no animal sources, by-products, or animal-based processing aids during its manufacture. Because the production process is entirely chemical and petroleum-derived, products containing E122 azorubin are suitable for a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.