"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e132?
E132 is a food additive commonly known as indigotine or indigo carmine, which is a synthetic blue coloring agent. It is commercially produced through the chemical synthesis and sulfonation of synthetic indigo, which is manufactured from petrochemical precursors. Food manufacturers use this artificial colorant to impart blue and violet hues to a wide variety of items, including confectionery, baked goods, soft drinks, ice cream, snack foods, and pharmaceutical coatings.
E132 is vegan because it is a completely synthetic substance that does not utilize animal sources. Unlike red colorants that can be derived from insects, indigotine relies strictly on synthetic organic chemistry for its production. Since no animal tissues, byproducts, or animal-derived processing aids are involved in its synthesis, E132 is suitable for individuals following a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.