"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e301?
E301 is the European food additive code for sodium ascorbate, which is the sodium salt of ascorbic acid, commonly known as vitamin C. It is produced by neutralizing ascorbic acid with a sodium compound such as sodium bicarbonate or sodium hydroxide. The ascorbic acid used in this process is commercially manufactured through the microbial fermentation of plant-derived glucose, which is typically sourced from corn or wheat starch.
This ingredient functions primarily as an antioxidant, color stabilizer, and preservative. Food manufacturers use it to prevent discoloration and rancidity, and it frequently appears on labels for plant-based meat substitutes, canned vegetables, cured meats, bakery items, breakfast cereals, and fruit preparations.
E301 is vegan because its industrial production relies exclusively on plant starches, bacterial fermentation, and mineral or synthetic chemical bases. Animal-derived raw materials are not utilized at any stage of manufacturing sodium ascorbate, making the additive completely free from animal products.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.