"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e444?
E444 is the food additive code for sucrose acetate isobutyrate, an emulsifier and stabilizing agent used in food and drink manufacturing. It is a synthetic substance produced by the chemical esterification of sucrose with acetic anhydride and isobutyric anhydride. The sucrose component is derived from plant sources such as sugar beet or sugarcane, whereas the acid anhydrides are manufactured through synthetic chemical synthesis.
Food manufacturers primarily add E444 to non-alcoholic flavored beverages, citrus sodas, and energy drinks. In these products, it serves as a weighting agent, helping to keep flavor oils dispersed evenly throughout the liquid to maintain a cloudy appearance and prevent separation.
E444 is vegan because its production relies exclusively on plant-based sugars and synthetic compounds. No animal tissues, animal byproducts, or animal-derived processing aids are used at any stage of its synthesis.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.