"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is fd&c red40 e129?
The label entry fd&c red40 e129 refers to Allura Red AC, a synthetic azo dye known as FD&C Red No. 40 in the United States and E129 in the European Union. It is commercially manufactured from petroleum distillates through chemical synthesis. Manufacturers use this coloring agent to impart a deep red hue to a variety of processed foods and beverages, including candies, sodas, breakfast cereals, pastries, flavored dairy alternatives, and snack foods.
This ingredient receives a vegan verdict because it is completely synthetic and contains no animal-derived substances. Neither the starting petrochemical materials nor the chemical processing aids involve animals or animal byproducts. While synthetic food dyes are historically and periodically subject to safety testing on animals to meet regulatory standards, the chemical compound itself is derived purely from petroleum sources and contains no animal ingredients.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.