"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is food colour?
Food colour is a generic label term used to describe any dye, pigment, or substance added to foods or drinks to alter their appearance. This term functions as an umbrella label rather than a single specific ingredient, representing colorants derived from plants, minerals, petroleum, or animals. It is frequently listed on products such as confectionery, baked goods, soft drinks, breakfast cereals, sauces, and packaged snacks.
The ingredient is classified as possibly vegan because product packaging typically does not specify the exact source of the coloring agent. Common plant-derived options include extracts from beets, turmeric, paprika, and carrots, while synthetic colors are chemically manufactured from petroleum or coal tar. In contrast, certain colors originate from animals, most notably carmine, which is a red pigment derived from crushed cochineal insects. Because the generic term obscures which coloring substance was used in the recipe, an official vegan certification on the packaging or direct confirmation from the manufacturer is required to determine whether the product is vegan.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.