"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is food coloring?
Food coloring is any dye, pigment, or substance added to food or beverage products to impart, enhance, or restore color. These additives are produced through chemical synthesis from petroleum derivatives, isolation from mineral compounds, or biological extraction from plant matter and insects. Food coloring appears in a broad range of packaged foods, including candies, sodas, baked goods, processed snack items, breakfast cereals, and condiments.
The verdict is possibly vegan because generic label terms rarely disclose the exact origin of the coloring agent. Many common colorants are plant-based, such as extracts from beets, annatto, turmeric, and carrots, while others are synthetically produced without animal materials. However, some colorings derive from animal sources, most notably carmine, also known as cochineal extract, which is produced from crushed female scale insects.
Because an unspecific label leaves the raw material unknown, a third-party vegan certification on the packaging or direct verification from the manufacturer is necessary to confirm that the food coloring is entirely free from animal inputs.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.