Is natural & artificial flavouring vegan?
Natural & artificial flavouring is potentially vegan - it can be derived from plants or animals. You should ask the manufacturer for more details.
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"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is natural & artificial flavouring?
Natural and artificial flavouring is a broad term used on ingredient labels to describe a combination of substances added to foods primarily to impart or enhance taste. The natural portion is derived from plant materials, such as fruits, spices, herbs, and vegetables, or animal sources, including meat, poultry, dairy, eggs, and seafood. The artificial portion consists of synthetic chemical compounds created in a laboratory, typically derived from petroleum-based chemicals, designed to mimic natural profiles. This blend is commonly listed on processed foods such as confectionery, sodas, snack foods, baked goods, and breakfast cereals.
The verdict is possibly vegan because manufacturers are legally permitted to group these diverse flavour agents under one collective label without disclosing their origins. While artificial flavourings are synthesized and do not directly involve animal products, the natural flavouring component may come from either botanical or animal materials. Unless the packaging carries an official vegan certification or the consumer contacts the manufacturer directly to confirm the origin of the natural extracts, it is impossible to determine whether the ingredient is entirely free from animal derivatives.
How to quickly find the source of ingredients like natural & artificial flavouring?
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
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