"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is rote-beete-saftkonzentrat?
"Rote-Beete-Saftkonzentrat" is a German ingredient term that translates to beetroot juice concentrate in English. It is derived from the edible taproots of the red beet plant. To manufacture the concentrate, fresh beets are washed, crushed, and mechanically pressed to extract the raw juice. This liquid is then filtered and heated under a vacuum to evaporate a significant portion of its water content, resulting in a thick, deeply colored syrup. It is widely used as a natural red-to-purple colorant and flavoring agent in beverages, confectionery, plant-based yogurts, meat substitutes, and bakery goods.
This ingredient is classified as vegan because it is made entirely from a plant source without the use of animal products. Unlike certain other natural red colorings, such as carmine derived from cochineal insects, beetroot juice concentrate is purely botanical. The concentration and clarification processes typically rely on mechanical filtration, heat, and standard plant-compatible enzymes rather than animal-derived fining agents, making the finished ingredient suitable for a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.