"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is theobroma cacao?
Theobroma cacao is the scientific Latin name for the cacao tree, translating to "cacao, food of the gods" in English. On ingredient labels, this term refers to materials derived from the seeds of the cacao plant, including cocoa butter, cocoa liquor, and cocoa powder. It is widely used in chocolates, baked goods, confectionery, flavored beverages, and personal care items such as lotions and lip balms.
To produce these ingredients, the seeds are harvested from the tree's fruit pods, fermented, dried, and roasted. They are subsequently cracked and ground into a rich paste, which can be pressed to separate the vegetable fats from the dry solids.
Theobroma cacao is vegan because it comes entirely from a botanical source. The cacao tree and its harvested beans contain no animal tissues or byproducts, and the standard mechanical and thermal processes used to extract cacao components do not utilize animal-derived processing aids. While finished food products containing theobroma cacao may sometimes include dairy milk or other animal additives, the cacao component itself is completely plant-based.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.