"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is yellow 10?
Yellow 10, also known as D&C Yellow No. 10 or Quinoline Yellow, is a synthetic dye used to impart a bright greenish-yellow shade to various consumer goods. It is manufactured chemically from petroleum or coal tar sources through the chemical condensation and sulfonation of quinoline derivatives, creating a water-soluble artificial colorant.
This additive is commonly used in cosmetics, personal care items, topical medications, and dietary supplement tablets. In regions where regulatory authorities approve its inclusion in edible goods, it also appears in processed food and beverage products such as candies, frozen desserts, baked items, and powdered drink mixes.
yellow 10 is vegan because it is produced exclusively through industrial chemical synthesis from petrochemical raw materials. No animal organs, tissues, byproducts, or animal-derived processing aids are involved in its formulation or manufacture.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.