"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is beta-apo-8'carotenal?
Beta-apo-8'-carotenal is an orange-red carotenoid pigment used as a food coloring, also identified internationally by the additive code E160e or INS 160e. While this compound occurs naturally in various plants, including spinach, citrus peels, and marigold flowers, the commercial form used in food processing is produced synthetically. Manufacturers synthesize the compound using chemical processes that start with acetone, petrochemical compounds, or plant-derived precursors. It frequently appears on ingredient labels for margarine, dairy-free cheeses, salad dressings, sauces, confectionery, processed foods, and fruit beverages.
Beta-apo-8'-carotenal is vegan because its production relies entirely on plant materials or synthetic chemical methods, with no animal origins. No animal-derived ingredients, animal fats, or animal-based processing aids are involved in its synthesis or refinement. Because neither the natural precursors nor the synthetic manufacturing pathways involve animal sources, beta-apo-8'-carotenal is fully compatible with a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.