"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is bleu brillant e133?
Bleu brillant e133 is the French term for Brilliant Blue FCF, an artificial food colorant identified in the European Union by the additive code E133.
This synthetic organic compound belongs to the triarylmethane dye family and is produced entirely through chemical synthesis using aromatic hydrocarbons sourced from petroleum. Food manufacturers incorporate it to impart a bright reddish-blue shade to a wide range of commercially prepared products. Common items that feature this additive include confectionery, carbonated soft drinks, flavored syrups, baked goods, packaged snacks, dessert mixes, and cake decorating icings.
The ingredient is classified as vegan because its raw materials and manufacturing methods do not involve any animal sources or animal-derived processing aids. It is formulated purely from synthetic chemical precursors, meaning no animal tissues, bone products, dairy derivatives, or insect-based ingredients are utilized during its synthesis. Consequently, Brilliant Blue E133 meets standard vegan criteria without requiring further verification from manufacturers regarding animal inputs.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.