"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is blue #5?
Blue #5 is a label designation for a synthetic color additive, most commonly appearing on food packaging as a misprint or transcription error for other certified dyes such as Yellow #5, Blue #1, or Blue #2. When listed, it functions as an artificial coloring agent intended to modify or restore the appearance of processed foods. Products that list this type of synthetic colorant include confectionery, powdered drink mixes, carbonated beverages, gelatin desserts, breakfast cereals, and baked goods.
Synthetic food dyes in this class are manufactured through industrial chemical synthesis using petroleum or coal tar derivatives. The production process involves multi-step organic reactions, such as sulfonation and chemical purification, to create standardized, water-soluble color compounds.
Blue #5 is vegan because it is produced entirely from petrochemical and mineral-derived raw materials. No animal tissues, animal fats, or animal-derived processing aids are used during the manufacturing process, meaning the ingredient complies with vegan standards regardless of whether it represents an unapproved synthetic dye or a label error for an approved synthetic colorant.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.