"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is carbossimetilcellulosa?
Carboxymethylcellulose, also known as CMC, is a ubiquitous ingredient in the food industry due to its unique functional properties. It is derived from cellulose and modified with carboxymethyl groups to enhance its solubility in water. As a result, it is widely used as a thickening, stabilizing, and emulsifying agent in a variety of food products such as ice cream, baked goods, sauces, and dressings. CMC also serves as a bulking agent, dietary fiber supplement, and low-calorie fat replacer. Despite controversy over its safety, CMC remains a popular and versatile ingredient in the food industry.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.