"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is cochineal dye?
Cochineal dye is a natural red pigment derived from the bodies of female cochineal insects, native to Central and South America. These tiny insects, which are about the size of a grain of rice, produce a deep red pigment when they are crushed. The dye has been used for centuries to color fabrics and cosmetics, but it is also used as a food coloring agent, particularly in the production of beverages and processed foods. Cochineal dye is highly sought after due to its intense, vibrant hue and the fact that it is a natural, plant-based alternative to synthetic food dyes. However, it can trigger allergic reactions in some people and vegans may avoid it as it is an animal product.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.