"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e104?
E104 is the E-number for Quinoline Yellow WS, a synthetic food coloring that imparts a bright greenish-yellow shade. It is an artificial dye produced industrially through chemical synthesis using petroleum derivatives. The manufacturing process typically involves reacting 2-methylquinoline with phthalic anhydride, followed by a sulfonation process to produce water-soluble sodium salts. Food manufacturers add it to a variety of processed items, such as confectionery, soft drinks, dessert powders, ice creams, processed snacks, sauces, and baked goods. It is also commonly used to color pharmaceutical tablets and cosmetic products.
E104 is vegan because it is entirely synthetic in origin and contains no animal-derived components. The chemical reactions used to synthesize Quinoline Yellow WS rely strictly on petrochemical and mineral feedstocks rather than animal tissues, fats, or processing aids. Because no animals or animal byproducts are involved at any stage of its formulation, foods containing E104 are consistent with a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients:
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