"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is brilliant scarlet 4r?
Brilliant scarlet 4R, commonly known as Ponceau 4R or food additive E124, is a synthetic red azo dye used as a commercial coloring agent. It is produced through chemical synthesis from petroleum-derived aromatic hydrocarbons. Manufacturers use this additive to give a vivid red shade to a wide range of processed foods and beverages, including soft drinks, candies, baked goods, dessert mixes, jams, and savory snacks.
brilliant scarlet 4R is vegan because its production relies exclusively on synthetic chemical materials rather than animal sources. While it is sometimes sold under the alternative name Cochineal Red A, it is entirely different from true cochineal or carmine, which are red colorings extracted from crushed scale insects. Because brilliant scarlet 4R contains no animal ingredients and does not use animal-derived processing aids during its manufacture, it is suitable for vegans.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: