"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e120?
E120, commonly known as carmine or cochineal, is a red food coloring. It is derived from the crushed bodies of female cochineal insects, a species of scale insect native to the Americas. The insects are harvested, dried, and boiled or treated with an alkaline solution to extract carminic acid, which is then processed with mineral salts to create the final pigment.
This additive appears in many red, pink, or purple foods and beverages. Typical products listing E120 include candies, flavored yogurts, fruit juices, ice cream, jams, pastries, processed snacks, and alcoholic drinks. It is also used outside of food production in cosmetics such as lipsticks and blushes, as well as in pharmaceuticals and textiles, where it is sometimes labeled as natural red 4 or carmine lake.
E120 is not vegan because it is an animal-derived substance. The production process requires the harvesting and processing of insects, making any item that contains this ingredient unsuitable for individuals following a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: