"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e160d?
E160d is the E-number for lycopene, a red carotenoid pigment used as a food coloring agent. It is naturally present in red fruits and vegetables and is commercially extracted primarily from tomatoes. It can also be produced through chemical synthesis or via the fermentation of the non-pathogenic fungus Blakeslea trispora. Food manufacturers add E160d to a wide variety of products to provide yellow, orange, or red hues, including tomato-based sauces, soups, soft drinks, confectionery, dairy alternatives, and processed foods.
E160d is vegan because it is derived exclusively from plant sources, microbial fermentation, or synthetic manufacturing. Animal-derived ingredients and animal by-products are not used at any stage in the production or processing of this colorant. Consequently, products containing E160d are suitable for a vegan diet regardless of whether the additive is sourced from natural plants or synthesized in a laboratory.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.