"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is rubixanthin?
Rubixanthin is a naturally occurring carotenoid pigment found in various plant species such as rosehips, marigolds, and tomatoes. With its bright red-orange hue, it's widely used in food industry for its coloring properties. Rubixanthin is also believed to have antioxidant properties and potential health benefits, including anti-inflammatory effects, immune system support, and protection against certain types of cancer. This versatile ingredient can be found in a range of products, from beverages and confectionery to cosmetics and supplements.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.