"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is hydroxy ethyl cellulose?
Hydroxyethyl cellulose is a modified cellulose polymer that functions as a thickener, emulsifier, and stabilizer in food products. It is derived from plant fibers and is commonly used in a variety of processed foods and beverages, including sauces, dressings, and dairy products. Hydroxyethyl cellulose improves texture and mouthfeel, enhances shelf life, and provides a smooth, creamy consistency to foods. It is also used in pharmaceuticals, cosmetics, and personal care products due to its unique water-soluble properties. Despite being a synthetic ingredient, hydroxyethyl cellulose is generally recognized as safe by regulatory agencies and is widely used in the food industry.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.