"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is magnesium ascorbyl phosphate?
Magnesium ascorbyl phosphate is a water-soluble, stable salt derivative of vitamin C bound with magnesium and phosphate. It is produced synthetically by combining ascorbic acid with magnesium salts and phosphorylating agents. The starting ascorbic acid is typically manufactured through the microbial fermentation of plant-derived glucose, commonly sourced from corn, followed by chemical processing. While it is predominantly utilized in topical skincare and cosmetic products such as moisturizers, serums, and sunscreens, it also appears in fortified foods, dietary supplements, and beverages as an antioxidant and nutrient additive.
This ingredient is classified as vegan because its production relies strictly on plant, microbial, and mineral inputs without the use of animal sources. Neither the mineral components, such as magnesium and phosphate, nor the plant-based sugars used to ferment the precursor ascorbic acid involve animal tissues or animal byproducts at any stage of manufacturing.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.