"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is methylethyl cellulose?
Methylethyl cellulose is a common food ingredient derived from plant-based sources such as wood pulp and cotton. It is used by food manufacturers as a thickener, stabilizer, and emulsifier due to its ability to absorb water and create a gel-like texture. Methylethyl cellulose is also commonly added to low-fat or reduced-calorie foods to improve their texture and mouthfeel. As a food additive, methylethyl cellulose is generally considered safe for consumption and has no known adverse health effects. However, individuals with gastrointestinal conditions may experience discomfort or bloating after consuming foods containing this ingredient.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.