"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is methyl-cellulose?
Methyl-cellulose is a food ingredient that belongs to the cellulose family and is derived from plants. It is a non-toxic, water-soluble compound that has the ability to thicken and emulsify foods. Methyl-cellulose is commonly used as a substitute for gelatin in vegetarian and vegan dishes. It has no taste or odor, making it an ideal ingredient for a wide range of recipes. Due to its unique properties, methyl-cellulose is used in various food products, including baked goods, desserts, sauces, and meat alternatives. It also has a low calorie count, making it a popular choice for those watching their calorie intake.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.