Is rocou vegan?
Rocou is a vegan food ingredient.
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"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is rocou?
Rocou, also known as annatto, is a natural food coloring and flavoring agent derived from the seeds of the achiote tree. The seeds are typically ground into a powder or steeped in oil to create a vibrant red-orange color that's commonly used in Latin American, Caribbean, and Filipino cuisines. In addition to its coloring properties, rocou has a slightly sweet and nutty flavor, making it a popular ingredient in dishes like rice, stews, and sauces. The spice is also said to have medicinal properties and has been used in traditional medicine to treat a variety of ailments, including fever, diarrhea, and indigestion.
How to quickly find the source of ingredients like rocou?
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It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
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