"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is tartrazine e102?
Tartrazine, identified on ingredient labels as E102, is a synthetic lemon yellow azo food dye commonly referred to in North America as FD&C Yellow 5. It is produced industrially through chemical synthesis from petroleum-derived hydrocarbons, specifically by the diazotization of sulfanilic acid followed by a coupling reaction with pyrazolone derivatives. Food manufacturers add this coloring agent to achieve bright yellow or green hues in soft drinks, candy, packaged snacks, dessert powders, breakfast cereals, pastries, and sauces.
tartrazine E102 is vegan because it is entirely synthetic in origin and contains no animal-derived components. The raw materials used in its synthesis are derived from petrochemical and mineral sources, and the manufacturing process does not utilize animal tissues or animal-based processing aids. Because no animals or animal byproducts are involved at any stage of its commercial production, tartrazine E102 complies with standard vegan dietary criteria.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.