"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is titanium dioxide e171?
Titanium dioxide, commonly labeled with the European additive code E171, is an inorganic white mineral pigment used to add brightness and opacity to food. It is sourced from naturally occurring mineral ores, predominantly ilmenite, rutile, and anatase. Manufacturers extract and refine it using industrial chemical techniques, specifically the sulfate or chloride processes, which treat the raw ore with acids or chlorine to isolate pure titanium dioxide powder. This additive appears in a wide variety of packaged goods, including candies, chewing gums, cake frostings, white sauces, non-dairy creamers, and pharmaceutical tablet coatings.
Titanium dioxide E171 is classified as vegan because its origin is strictly mineral and synthetic. No animal tissues, animal byproducts, or animal-derived processing aids are used at any stage of its extraction, refinement, or packaging. Because the starting materials are inorganic geological ores and the processing relies entirely on chemical reagents, the finished substance contains no animal content and is suitable for a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.