"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is annatto?
Annatto is a natural food coloring and condiment derived from the seeds of the achiote tree, a plant native to tropical regions of the Americas. Manufacturers produce it by extracting the carotenoid pigments, primarily bixin and norbixin, from the outer seed coat using water, edible vegetable oils, or alkaline solutions. It is widely used to impart yellow, orange, or reddish hues to foods such as plant-based cheeses, margarines, crackers, snack foods, breakfast cereals, and baked goods.
Annatto is considered vegan because it is exclusively of plant origin and contains no animal ingredients. The production process isolates the natural dye directly from botanical seeds without the use of animal-derived processing aids or carrier agents. Consequently, items containing annatto are suitable for a vegan diet unless other non-vegan ingredients are present in the finished product.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.