"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is violet 2?
Violet 2, commonly known as D&C Violet No. 2, is a synthetic anthraquinone dye used as a color additive. It is produced through chemical synthesis derived from petroleum or coal tar hydrocarbons, typically through the reaction of organic chemical intermediates such as quinizarin. This colorant is predominantly listed on labels for cosmetics, personal care goods, shampoos, soaps, and topical medications. While it is most frequently encountered in personal care formulations, it also occasionally appears in ingestible pharmaceuticals, dietary supplements, and specialized food contact materials.
violet 2 is vegan because its production relies entirely on synthetic and petrochemical materials. No animal-derived ingredients, tissues, or byproducts are used at any stage during its chemical formulation or industrial processing. Because it contains no raw materials of animal origin, violet 2 meets the criteria for vegan standards.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: