"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is cellulosé gum?
Cellulose gum, also known as carboxymethyl cellulose (CMC), is a versatile food ingredient derived from wood pulp or cotton fibers. It is commonly used as a thickening agent, emulsifier, and stabilizer in a wide range of food products, including dairy, bakery, and processed meats. This water-soluble polymer has excellent water-binding properties that enhance the texture and mouthfeel of foods. Additionally, cellulose gum can provide low-calorie bulk and replace fat or sugar in some reduced-calorie food formulations. Its natural origin and safe usage make it a popular choice for food manufacturers seeking functional and sustainable ingredients.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.