"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is ci 77742?
CI 77742 is the Colour Index designation for manganese violet, a synthetic inorganic mineral pigment. It is produced through chemical synthesis by reacting manganese compounds, such as manganese dioxide or manganese carbonate, with phosphoric acid and ammonium salts, followed by heat treatment to create ammonium manganese pyrophosphate. This compound imparts a distinctive purple or violet shade and is widely used in cosmetics, soaps, personal care formulations, pharmaceutical tablet coatings, and occasional dietary supplement preparations.
CI 77742 is vegan because it originates entirely from mineral and synthetic sources. No animal tissues, animal byproducts, or animal-derived processing aids are utilized during the synthesis or purification of this pigment. Because its chemical components and production pathway are completely non-animal, CI 77742 is considered suitable for vegan diets and product standards.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.