"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e151?
E151 is a synthetic food coloring known by the common name Brilliant Black BN or Black PN. It is an artificial black azo dye that is manufactured through chemical synthesis derived from petroleum products. Food producers use this water-soluble coloring agent to provide a deep violet to black tint to a variety of commercially processed foods. Common applications include confectionery, liquorice, cake decorations, soft drinks, dessert mixes, ice cream, sauces, and artificial caviar substitutes.
This ingredient is vegan because it is entirely synthetic and contains no animal products. The synthesis of Brilliant Black BN relies exclusively on petrochemical and mineral chemical precursors that undergo standardized industrial chemical reactions. Neither animal tissues, animal-derived enzymes, nor animal byproducts are involved in the formulation or purification of the dye. Because E151 has no animal origin at any stage of its production, it is considered suitable for vegans.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.