"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e300?
E300 is the European food additive code for ascorbic acid, commonly known as vitamin C. It functions primarily as an antioxidant, acidity regulator, and flour treatment agent in processed foods. Manufacturers add it to fruit juices, canned fruits and vegetables, breads, plant-based meat alternatives, jams, and breakfast cereals to prevent discoloration and extend shelf life.
Commercial E300 is produced industrially through a combination of microbial fermentation and chemical synthesis. The starting material is glucose, which is typically extracted from plant starches such as corn, wheat, or tapioca. Microorganisms ferment this sugar into intermediate chemical compounds, which are subsequently purified and converted into ascorbic acid through standard chemical reactions. No animal tissues, fluids, or animal-derived processing aids are used during this manufacturing method.
E300 is vegan because the additive originates exclusively from plant starches, microbial fermentation, and synthetic processing. Because animal sources are not utilized at any stage of its commercial production, E300 is completely free from animal products.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.