what is vegan

Is fruit & vegetable juice vegan?

Fruit & vegetable juice is a vegan food ingredient.

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"You are amazing, this has saved me so much time when grocery shopping!"

— Austin, a user who reached out with feedback

"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"

— Ashe, a Vegan For Beginners Facebook Group member

"Use a vegan app when you go shopping, I use WhatsVegan."

— Dóra, a Vegan For Beginners Facebook Group member

So, what is fruit & vegetable juice?

Fruit and vegetable juice is a liquid blend extracted from various edible fruits and vegetables, commonly used as a natural coloring agent, flavoring, or beverage base. It is produced by mechanically crushing, pressing, or macerating raw produce such as carrots, beets, purple sweet potatoes, berries, and apples. The extracted liquid is typically filtered, pasteurized, and sometimes concentrated into a syrup or dried into a powder for industrial food use. It appears frequently on ingredient lists for candies, fruit snacks, frostings, plant-based yogurts, and soft drinks.

This ingredient is vegan because it is derived entirely from plant matter. Fruits and vegetables contain no animal tissues or byproducts, and the standard mechanical extraction, thermal processing, and filtration methods used in its production do not introduce animal-derived substances. Because the raw agricultural inputs and processing aids come strictly from botanical sources, fruit and vegetable juice is suitable for a vegan diet.

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