"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is hydroxypropyl-cellulose?
Hydroxypropyl cellulose is a plant-derived food ingredient commonly used as a thickener, stabilizer, and emulsifier. It is a type of modified cellulose that has been chemically altered by adding hydroxypropyl groups to its structure, resulting in a highly water-soluble and viscous polymer. Hydroxypropyl cellulose has a neutral taste and odor and is compatible with a wide range of food products, including baked goods, dairy products, and beverages. It is also used in pharmaceuticals and personal care products as a binder, film-former, and viscosity modifier. This versatile ingredient provides excellent functionality, improves product texture, and enhances mouthfeel, making it a popular choice in the food industry.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.