"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is norbixin?
Norbixin is a natural food coloring derived from the seeds of the annatto tree. With its vibrant red-orange color, it's a popular choice for adding a splash of color to many types of food and beverages, from cheese and butter to sausages and baked goods. Norbixin is also known for its antioxidant properties and is a great source of vitamin E. This versatile ingredient is commonly used in the food industry to provide a natural and safe alternative to synthetic food colorings. It's easy to use, heat-stable, and has a long shelf life, making it an ideal ingredient for food manufacturers looking to create colorful, visually appealing products.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: