"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is red no 40?
Red no 40, also known as Allura Red AC, is a synthetic azo dye used to impart a red color to foods, beverages, and cosmetics. It is produced through chemical synthesis, primarily derived from petroleum distillates or coal tar hydrocarbons. Food manufacturers frequently add this coloring to confections, breakfast cereals, flavored sodas, gelatin desserts, baked goods, and processed snacks.
This ingredient is vegan because it is entirely synthetic and contains no animal parts, animal-derived derivatives, or animal byproducts. Red no 40 is sometimes confused with natural red colorants such as carmine or cochineal extract, which are harvested from dried scale insects. Because red no 40 is synthesized purely from petrochemical raw materials without animal inputs, it meets the standard for vegan origin.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: