"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is rojo fd&c 40?
"Rojo FD&C 40" is the Spanish name for FD&C Red No. 40, a synthetic red azo dye commonly known in English as Allura Red AC or food additive E129. It is manufactured industrially through chemical synthesis using aromatic hydrocarbons derived from petroleum or coal tar. Food and beverage manufacturers add this colorant to a wide variety of processed items to impart a bright red hue, including candies, carbonated soft drinks, breakfast cereals, baked goods, gelatin desserts, and fruit-flavored snacks.
This ingredient is classified as vegan because its production relies entirely on synthetic petrochemical raw materials and chemical processing. No animal tissues, animal derivatives, or animal-based processing aids are involved in its synthesis. While consumers often confuse red food dyes with carmine, which is extracted from cochineal insects, rojo FD&C 40 is a purely synthetic substance that contains no animal products.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.