"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is azorubine?
Azorubine is a synthetic food coloring agent that is commonly used in the food industry to enhance the visual appeal of food products. Also known as E122, it is a bright red powder that is soluble in water and alcohol. Azorubine is often added to a variety of food products, such as beverages, desserts, candies, and baked goods, to give them a deep, rich red hue. While azorubine is generally considered safe for consumption, some studies have suggested that it may cause adverse reactions in sensitive individuals. As with any food ingredient, it's important to consume azorubine in moderation and as part of a balanced diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.