"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is quinoline yellow?
Quinoline yellow is a synthetic, water-soluble azo dye that is commonly used as a food coloring agent. It is a bright yellow powder with a slight orange tint and is often used in processed foods such as cereals, snacks, and beverages. Quinoline yellow has a slightly bitter taste and is typically added in small quantities to give a yellow color to products. However, some studies suggest that high doses of quinoline yellow may have negative effects on human health, such as causing allergies or exacerbating symptoms of ADHD. As a result, some countries have restricted or banned its use in food products.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.