"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e127?
E127 is the European food additive code for erythrosine, a synthetic red food dye commonly known as Red No. 3. It is an organoiodine compound manufactured chemically from petroleum sources rather than extracted from natural biological materials. Food and pharmaceutical manufacturers use this colorant to produce an intense pinkish-red hue. It is frequently found in maraschino cherries, cocktail fruits, decorated baked goods, cake icings, sweets, popsicles, and medicinal capsules.
E127 is classified as vegan because it is purely synthetic in origin. The chemical precursors and refining processes used to synthesize erythrosine do not involve animal tissues, byproducts, or animal-derived processing aids. Because no animal sources are utilized at any stage of its commercial production, this ingredient is entirely suitable for a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.